Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.

1. Scope of digital marketing
2. Assessing various digital channels
3. Fundamentals of marketing
4. Paid media portals and networks
5. Various types of social media platforms
6. Importance of natural search rankings
7. Digital tactics based on marketing objectives
8. Essentials of Web Analytics

Learn how to build professional websites using the WordPress platform, one of the most popular content management systems.

1. Introduction to WordPress
2. WordPress installation and settings
3. WordPress dashboard& Managing users
4. Links structure management
5. Adding a contact form &installation of themes
6. Social media plugins & managing plugins
7. Creating and customizing the slider
8. Importing and exporting the site

Master the art of designing effective landing pages using the Elementor page builder plugin for WordPress, enhancing user engagement and conversions.

1. Introduction to Landing Pages
2. What is a Landing Page?
3. Importance of Landing Pages in Digital Marketing
4. High-Converting Landing Page
5. Getting Started with Elementor
6. Designing Your First Landing Page
7. Planning Your Landing Page Layout
8. Adding and Customizing Sections and Columns
9. Advanced Design Techniques
10. Utilizing Advanced Widgets: Forms, Icons, and Videos
11. Styling and Customizing Widgets
12. Conversion Optimization
13. Integrating Marketing Tools
14. Integrating Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
15. Adding Analytics and Tracking (Google Analytics, Facebook Pixel)
16. Using Pop-ups and Lead Capture Forms
17. Implementing Social Proof: Reviews, Testimonials, and Trust Badges
18. Publishing and Analyzing Performance
19. Case Studies of Successful Landing Pages

Learn how to use Google Analytics 4 to track website traffic, user behavior, and performance metrics to make data-driven decisions.

1. Introduction & Installing analytics Code
2. Account Administration &Campaign Tracking
3. Goals, Cookies, Filters in Google Analytics
4. Advanced Segmentation &Internal Site Search
5. Event Tracking and Virtual Pageviews
6. E-commerce & Revenue Tracking
7. Page-views, Traffic Source and visitors
8. Content, Conversion & E-commerce Reports

Understand how to use webmaster tools provided by search engines to monitor and improve website performance and visibility.

1. Introduction to Webmaster Tools
2. Setting Up Search Console
3. Verifying website ownership.
4. Basic dashboard navigation.
5. Performance Reports
6. Analyzing search performance metrics (Clicks, Impressions, CTR, Position).
7. Using filters and comparisons for insights.
8. URL Inspection Tool
9. Checking URL indexing status.
10. Requesting indexing for new or updated content.
11. Index Coverage Report
12. Understanding index coverage issues.
13. Fixing errors and warnings.
14. Sitemaps and Robots.txt
15. Submitting and managing sitemaps.
16. Understanding and testing robots.txt files.
17. Mobile Usability
18. Identifying and resolving mobile usability issues.
19. Enhancements and Structured Data
20. Implementing and testing structured data.
21. Using rich results and enhancement reports.
22. Security and Manual Actions
23. Detecting and resolving security issues.
24. Understanding and addressing manual actions.
25. Link Reports
26. Analysing internal and external links.
27. Detecting harmful backlinks.

Master the implementation and management of website tags for tracking and analytics purposes without the need for manual code changes.

1. Overview of GTM and its benefits.
2. Understanding tags, triggers, and variables.
3. Creating a GTM account and container.
4. Installing GTM on a website.
5. Basic Tag Implementation
6. Creating and configuring basic tags (Google Analytics, AdWords).
7. Understanding triggers and firing rules.
8. Implementing custom HTML and JavaScript tags.
9. Using data layer variables and custom events.
10. E-commerce Tracking
11. Setting up enhanced e-commerce tracking.
12. Using GTM for transaction tracking.
13. Tag Templates and Community Tags
14. Exploring the GTM tag template gallery.
15. Utilizing community-contributed tags.
16. Implementing GDPR-compliant tags.
17. Managing user consent and tag firing.
18. Integration with Third-Party Tools
19. Integrating GTM with marketing and analytics tools.
20. Setting up conversion tracking and remarketing.
21. Organizing tags, triggers, and variables efficiently.
22. Regular audits and performance optimization.

Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.

1. Understanding google ads
2. Different types of campaigns
3. Setting right targeting
4. Budget and bid optimization
5. Creating ads copies
6. Selecting right keywords
7. Campaign analysis and optimization
8. Creating ad extensions
9. Conversion tracking
10. Quality score optimization
11. Automated rules
12. Analysis and optimization
13. PPC reporting
14. Overview of SEM and its importance.
15. Difference between SEO and SEM.
16. Keyword Research
17. Tools and techniques for keyword research.
18. Selecting high-converting keywords.
19. Google Ads Fundamentals
20. Setting up a Google Ads account.
21. Understanding campaign structure (Campaigns, Ad Groups, Ads).
22. Ad Creation and Copywriting
23. Writing compelling ad copy.
24. Best practices for ad extensions.
25. Bidding Strategies
26. Manual vs. automated bidding.
27. Choosing the right bidding strategy.
28. Quality Score and Ad Rank
29. Factors affecting Quality Score.
30. Improving Ad Rank, Campaign Optimization
31. Analyzing performance metrics (CTR, CPC, CPA).
32. A/B testing and ad optimization.
33. Remarketing and Display Ads
34. Setting up remarketing campaigns.
35. Designing effective display ads.
36. Budget Management
37. Allocating and adjusting budgets.
38. Maximizing ROI, Advanced SEM Techniques
39. Using advanced features (Dynamic Search Ads, Ad Customizers).
40. Integrating SEM with other marketing channels.

Learn how to monetize websites through display advertising using Google AdSense and other ad severs

1. Prerequisites of google adsense
2. 2 step verification
3. Joining AdSense program
4. Types of ad units
5. Inclusions and exclusions
6. Earning money through adsense.

Platforms: Instagram, Facebook, Linkedin, Twitter, Pinterest
Discover organic strategies for marketing on social media platforms to build brand awareness, engage with audiences, and drive traffic.

1. Understanding social mediaplatforms
2. Creating business pages
3. Posting on pages
4. Increasing followers
5. Best practices
6. Audience insight
7. Influence of social media
8. Viral marketing
9. Generating word of mouth
10. Hashtag uses
11. Social media content
12. Case Studies

Dive deeper into paid advertising on social media platforms to reach specific target audiences and achieve marketing objectives.

1. Introduction to ads on Meta, Insta,Twitter, Linkedin, Youtube
2. Setting up ads account
3. Pixel setup
4. Different campaigns type
5. Choosing right targeting
6. Layer targeting
7. Different types of ads
8. Video advertising
9. Campaigns bids and budgets
10. Ad placements
11. Campaign analysis
12. Campaign optimization
13. Reporting

Understand how to leverage YouTube advertising to reach a vast audience through video content.

1. YouTube Channel Creation
2. YouTube Channel Setup
3. Setting Up Google Analytics
4. Linking YouTube Channel To Google Accounts
5. Installing Google Remarketing Pixel
6. Conversion Tracking
7. How to Track Your Funnel Correctly
8. Video Editing & YouTube Optimization
9. Growing Your Organic YouTube Reach with Paid Ads
10. Targeting & Audiences Deep Dive
11. Placement Targeting
12. Keyword Research
13. Understanding Your Ideal Customer
14. Perfect Ad Formula
15. Creating Awesome Thumbnails
16. Where To Find Great Royalty-Free Audio
17. How To Create AI Style Video Ads
18. Setting up retargeting Ads on youtube
19. Setting Up An Audiences Campaign
20. Bidding Tips
21. Scaling Up Your
22. YouTube Campaigns
23. YouTube Ads For Local Businesses
24. Frequency Capping & Moments
25. Campaign Naming & Structure
26. Channel Audit
27. How To Spy On ALL Your Competitors YouTube Ads