Google Ads Course | PPC Training Courses
65+ hours of training covering 50+ Tools
- Different types of campaigns
- Budget and bid optimization
- Conversion tracking
- Google Ads Fundamentals
- Remarketing and Display Ads
- Maximizing ROI, Advanced SEM Techniques
- Video Editing & YouTube Optimization
- YouTube Campaigns
100% Placement Assistance | Weekday / Weekend Batches
Course Overview
Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization.
Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.
Branches
Andheri
Borivali
Borivali
Mode
Classroom / Online
Batch Timings
Weekdays and Weekends
Batch Capacity
Maximum 10
Fees
9,000
What Makes Operating Media #1 Digital Marketing Institute In Mumbai
- Trusted Institute since 2011
- Trained over 11000 students
- Personalized Batches of around 10 students
- Cover up sessions for missed lectures
- Flexible Timings
- Weekdays and Weekend Batch
- Diploma Certificate upon Completion
- Official Google Certification
- Course Notes with Future Updates
- 100% Job Assistance
- Android and IOS App
- LMS Access
Step into the World of Digital Excellence – Download Our Course Brochure!
Tools Covered
Google Ads Syllabus
Search Engine Marketing (SEM)
Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.
- Understanding google ads
- Different types of campaigns
- Setting right targeting
- Budget and bid optimization
- Creating ads copies
- Selecting right keywords
- Campaign analysis and optimization
- Creating ad extensions
- Conversion tracking
- Quality score optimization
- Automated rules
- Analysis and optimization
- PPC reporting
- Overview of SEM and its importance.
- Difference between SEO and SEM.
- Keyword Research
- Tools and techniques for keyword research.
- Selecting high-converting keywords.
- Google Ads Fundamentals
- Setting up a Google Ads account.
- Understanding campaign structure (Campaigns, Ad Groups, Ads).
- Ad Creation and Copywriting
- Writing compelling ad copy.
- Best practices for ad extensions.
- Bidding Strategies
- Manual vs. automated bidding.
- Choosing the right bidding strategy.
- Quality Score and Ad Rank
- Factors affecting Quality Score.
- Improving Ad Rank, Campaign Optimization
- Analyzing performance metrics (CTR, CPC, CPA).
- A/B testing and ad optimization.
- Remarketing and Display Ads
- Setting up remarketing campaigns.
- Designing effective display ads.
- Budget Management
- Allocating and adjusting budgets.
- Maximizing ROI, Advanced SEM Techniques
- Using advanced features (Dynamic Search Ads, Ad Customizers).
- Integrating SEM with other marketing channels.
YouTube Advertising
Understand how to leverage YouTube advertising to reach a vast audience through video content.
- YouTube Channel Creation
- YouTube Channel Setup
- Setting Up Google Analytics
- Linking YouTube Channel To Google Accounts
- Installing Google Remarketing Pixel
- Conversion Tracking
- How to Track Your Funnel Correctly
- Video Editing & YouTube Optimization
- Growing Your Organic YouTube Reach with Paid Ads
- Targeting & Audiences Deep Dive
- Placement Targeting
- Keyword Research
- Understanding Your Ideal Customer
- Perfect Ad Formula
- Creating Awesome Thumbnails
- Where To Find Great Royalty-Free Audio
- How To Create AI Style Video Ads
- Setting up retargeting Ads on youtube
- Setting Up An Audiences Campaign
- Bidding Tips
- Scaling Up Your
- YouTube Campaigns
- YouTube Ads For Local Businesses
- Frequency Capping & Moments
- Campaign Naming & Structure
- Channel Audit
- How To Spy On ALL Your Competitors YouTube Ads
Professionals Trained
0
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Successful Batches
0
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Corporate Seminars
0
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Student Rating
0
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Industry Expert Mentors
Shraddha Rane
Harsh Pareek
Hemant Mane
Rahul Singh
Zahid Shaikh
250+ placement partners
250+ placement partners
Feeling confused? Discover the perfect digital marketing course to kickstart your journey.
Success Stories
Certified by Operating Media
Operating Media’s Masters Program in Digital Marketing & Strategy Program equips you with the expertise to excel in the dynamic digital marketing landscape. Completing this program gives you an in-depth understanding of digital strategies and a prestigious certification, enhancing your professional credentials. This certification, recognized and valued by employers, signifies rigorous training and proficiency in digital marketing, boosting your resume and professional profile.
Upon graduation, you will be awarded an Operating Media certification. This certificate is a testament to your proficiency in digital marketing, marking you as a well-trained expert in the field. Our certification is highly regarded in the industry, and it signifies that you have undergone rigorous training and have acquired the essential skills and knowledge required to excel in digital marketing. Employers and industry professionals recognize the value of this certification, making it a significant boost to your resume and professional profile.
Get Started with Our Learning Management System (LMS)
Access your personalized student dashboard using your Student ID and password. Our LMS is designed to enhance your learning experience with the following features:
- Track Your Progress – Monitor your course completion, module status, and performance analytics.
- Student Forum – Participate in discussions, ask questions, and connect with peers.
- Resource Library – Download notes, view reference materials, and stay updated with the latest digital marketing content.
- Feedback Section – Share your thoughts, reviews, and suggestions directly through the platform.
- Batch Schedule – View upcoming class schedules and batch start dates in advance.
- Attendance Tracking – Easily check your attendance records for each session.
Frequently Asked Questions
Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It includes strategies like SEO, content marketing, PPC advertising, social media marketing, and more.
Our courses are designed for a wide range of individuals, including students, marketing professionals, business owners, and anyone looking to enhance their digital marketing skills.
No prior experience is required. We offer courses for beginners as well as advanced levels for those who already have some knowledge of digital marketing.
