Best Digital Marketing Masters Program with Live Projects and Spends

Harness the power of generative AI to create unique and creative content for marketing purposes.

1. Mastering Prompt Engineering for Digital Marketing
2. Engaging prompts to specific target audiences.
3. Crafting Compelling Content for Emails, Social Media
4. Create engaging and impactful content for various digital platforms
   including emails, social media, blogs, press releases, and so on.
5. Audio, Visual, and Video Content Creation AI
6. Building Brand Campaigns Using Generative AI
7. Building a Web Presence Using Generative AI
8. Data Analysis and Visualization using Generative AI
9. Plugins for ChatGPT Customization
10. Leverage AI for Customer Experience Management
11. Developing Chatbots using AI

Explore the applications of AI technologies in digital marketing, including personalization, automation, and predictive analytics.

1. Introduction to Marketing Automation.
2. Understanding Marketing Automation Platforms.
3. Data Management and Segmentation.
4. Email Marketing Automation.
5. Lead Generation and Nurturing.
6. Customer Journey Mapping.
7. Content Personalization.
8. Marketing Automation Metrics and Analytics.
9. Social Media Automation.
10. Integration and Workflow Automation.
11. A/B Testing and Optimization.
12. Compliance and Best Practices.
13. Case Studies and Practical Projects.

Explore marketing strategies tailored to mobile devices, including apps, SMS, and mobile websites, to reach users on-the-go.

1. Mobile marketing trends
2. Mobile usage stats
3. App-based ads & In-game marketing
4. Location-based ads & Mobile search ads
5. SMS & Push notifications
6. Adwords keywords research
7. Landing page & CTA optimization
8. Play store optimization

• Introduction to Blogging
• Setting Up Your Blog
• Choosing a niche
• Content Creation
• Writing compelling blog posts
• Content planning and scheduling
• SEO basics for blogging
• Building an Audience
• Social media integration
• Email marketing strategies
• Engaging with readers through comments and community
• Monetization Strategies
• Affiliate marketing
• Sponsored posts and reviews
• Ad networks (Google
• AdSense, Mediavine, etc.)
• Selling products or services
• Analyzing and Optimizing Performance

1. Introduction to Digital Marketing Freelancing
2. Benefits and challenges
3. Setting Up Your Freelance Business
4. Creating a business plan
5. Setting up a professional online presence
6. Finding and targeting potential clients
7. Essential Skills for Digital Marketing Freelancers
8. SEO and SEM
9. Content marketing
10. Social media marketing
11. Email marketing
12. PPC advertising
13. Building a Portfolio and Client Testimonials
14. Case studies
15. Collecting and showcasing client testimonials
16. Managing Projects and Clients
17. Project management tools
18. Communication and reporting
19. Setting expectations and delivering results
20. Scaling Your Freelance Business
21. Outsourcing and delegating
22. Expanding services
23. Setting long-term goals

1. Understanding Viral Marketing
2. Psychological triggers that make content go viral
3. Creating Shareable Content
4. Types of content that tend to go viral (videos, memes, articles)
5. Storytelling techniques
6. Visual content creation
7. Distribution Channels for Viral Content
8. Social media platforms (Facebook, Twitter, Instagram, TikTok)
9. Email marketing
10. Influencer collaborations
11. Campaign Planning and Execution
12. Setting clear objectives and goals
13. Timing and launch strategies
14. Key performance indicators (KPIs)
15. Tools for tracking and analyzing viral campaigns
16. Analysis of successful viral marketing campaigns
17. Case Studies

Develop comprehensive digital marketing strategies aligned with business goals, target audience, and market trends.

1. Importance of strategy in digital marketing
2. What happens if we don’t have a strategy?
3. How to make a good relevant strategy?
4. Situational analysis
5. Client requirement understanding
6. Strategy formulation Practicals

Implement marketing strategies focused on measurable results and ROI, optimizing campaigns for maximum effectiveness

1. Introduction to Performance Marketing and Its Importance.
2. Key Metrics and KPIs in Performance Marketing.
3. Understanding Target Audience and Segmentation.
4. Setting Goals and Objectives for Performance Campaigns.
5. Leveraging Paid Advertising Channels (e.g., Google Ads, Facebook Ads).
6. Search Engine Marketing (SEM) Strategies and Best Practices.
7. Display Advertising and Retargeting Techniques.
8. Social Media Advertising for Performance Marketing.
9. Affiliate Marketing Programs and Partnerships.
10. Email Marketing Strategies for Performance.
11. Conversion Rate Optimization (CRO) Tactics.
12. Budgeting and Financial Management in Performance Marketing.
13. Campaign Tracking, Analysis, and Reporting.
14. Optimization Strategies for Continuous Improvement.

Learn the process of developing mobile applications for marketing purposes, including design, development, and distribution.

1. Introduction to Mobile App Development.
2. Basics of Programming Languages.
3. Understanding Mobile App Design Principles.
4. User Interface (UI) and User Experience (UX) Design.
5. Mobile App Development Platforms
6. Building Basic Mobile App Features and Functionality.
7. Incorporating APIs and Third-Party Services.
8. Testing and Debugging Mobile Apps.
9. Introduction to Mobile App Deployment (App Store, Google Play).
10. Monetization Strategies for Mobile Apps.
11. Security and Privacy Considerations in Mobile App Development.
12. Performance Optimization Techniques.
13. Emerging Trends in Mobile App Development
14. Case Studies and Real-World Projects.

Learn how to build and customize online shops using website builders and e-commerce platforms.

1. Choose a Domain Name
2. Shopify Account Creation
3. Select a Shopify Theme
4. Create a Shop on Shopify
5. Set Up Payment Gateways
6. Configure Shipping Settings
7. Customize Your Shop, widgets, menus, and other elements
8. Install Essential Apps
9. Test and Launch Your Website
10. Officially Launch Your Website

Introduction to Dropshipping Business Model.

1. Choosing a Profitable Niche and Product Selection.
2. Setting Up an Online Store (e.g., Shopify, WooCommerce).
3. Finding Reliable Suppliers and Products to Dropship.
4. Creating Product Listings and Optimizing for Conversions.
5. Managing Inventory and Order Fulfillment Processes.
6. Customer Service and Handling Returns/Refunds.
7. Marketing Strategies for Dropshipping (e.g., SEO, Social Media, Influencer Marketing).
8. Implementing Email Marketing and Automation.
9. Conversion Optimization Techniques.
10. Scaling Your Dropshipping Business.
11. Legal and Tax Considerations in Dropshipping.
12. Advanced Tactics and Strategies for Success.
13. Case Studies of Successful Dropshipping Stores.

Implement innovative strategies and tactics to accelerate business growth and drive sustainable results.

1. Introduction to Growth Marketing
2. Data Analytics and Measurement
3. Customer Acquisition Strategies
4. Conversion Rate Optimization (CRO)
5. Retention and Customer Lifetime Value (CLV)
6. Product-Led Growth
7. Experimentation and A/B Testing
8. Marketing Automation
9. Mobile and App Marketing
10. Scaling Growth Initiatives, expanding into new markets, and managing resources
11. Case Studies and Real-World Applications
12. Analyzing successful growth marketing campaigns and real-world examples
13. Industry Trends and Emerging Technologies

Develop marketing strategies specifically tailored to the unique needs and challenges of e-commerce businesses.

1. Introduction to E-commerce Platforms
2. Overview of major e-commerce platforms (Nykaa, Myntra, Amazon, Flipkart, Meesho, JioMart)
3. Introduction to e-commerce management strategies
4. Product Listing Optimization
5. Inventory Management and Fulfillment
6. Strategies for managing inventory across multiple e-commerce platforms
7. Fulfillment options
8. Inventory forecasting and demand planning techniques
9. Pricing and Promotions
10. Order Processing and Customer Service
11. Order management best practices
12. E-commerce Analytics and Reporting
13. Introduction to e-commerce analytics tools
14. Marketing and Advertising on E-commerce Platforms
15. Cross-platform Selling and Multi-channel Integration
16. Managing Reviews and Reputation
17. Platform Updates and Policy Changes
18. E-commerce Strategy Development and Optimization

Learn how to build and customize online shops using website builders and e-commerce platforms.

1. Choose a Domain Name and Hosting
2. Install WordPress
3. Select a WordPress Theme
4. Install and Configure WooCommerce essential settings and Products
5. Set Up Payment Gateways
6. Configure Shipping Settings
7. Customize Your Shop, widgets, menus, and other elements
8. Install Essential Plugins
9. Test and Launch Your Website
10. Officially Launch your Website

Develop detailed profiles of target customers to inform marketing strategies and messaging.

1. Buyer personas vs. market segments
2. Researching Your Audience
3. Tools for audience research
4. Creating Buyer Personas
5. Components of a buyer persona (demographics, behavior, goals, challenges)
6. Developing detailed personas
7. Group presentation of personas
8. Applying Buyer Personas in Marketing
9. Personalizing marketing messages
10. Aligning personas with the buyer’s journey
11. Evaluating and Updating Buyer Personas
12. Measuring the effectiveness of personas
13. Updating personas based on new data
14. Case studies of evolving personas

Design and optimize marketing funnels to guide customers through the buyer’s journey from awareness to conversion.

1. Introduction to Sales Funnel:
   Definition and significance of sales funnels in marketing.
2. Need for an Effective Sales Funnel:
   Understanding the importance of streamlined sales processes and improved conversion rates.
3. Sales Funnel Stages:
   Exploring the typical stages of a sales funnel: Awareness, Interest, Consideration, Decision, and Action.
4. Sales Funnel Example:
   Illustrating a practical example of a sales funnel, such as an e-commerce purchase journey.
5. Sales Funnel vs Sales Pipeline:
   Differentiating between the broader concept of a sales funnel and the specific stages of a sales pipeline.
6. Sales Funnel vs Marketing Funnel:
   Comparing the focus and scope of sales funnels (conversion-oriented) with marketing funnels (customer lifecycle-oriented).
7. How to Build a Sales Funnel
   Steps and strategies for developing an effective sales funnel, from audience targeting to optimization.
8. Fixing a Sales Funnel
   Techniques for identifying and addressing common issues and bottlenecks in sales funnels.
9. Creating Content for Different Stages:
   Tailoring content creation strategies for each stage of the sales funnel to drive engagement and conversions.

Craft consistent and compelling brand messaging across various channels to build brand loyalty and trust.

1. Introduction to International Branding
2. Key Terminology in Branding
3. Brand Strategy and Positioning
4. Developing a Brand Strategy
5. Brand Identity and Equity
6. Positioning a Brand in International Markets
7. Case Studies of Successful Global Brands
8. Cultural Influences on Branding
9. Strategies for Cross-Cultural Branding
10. Evaluating Market Potential
11. Building a Global Brand
12. Creating a Consistent Brand Image
13. Managing Brand Architecture
14. Global Brand Communication Strategies
15. Brand Management Across Regions
16. Dealing with Local Competition
17. Monitoring Brand Performance Globally
18. Crisis Management in International Branding
19. Measuring and Evaluating Brand Success

Tailor marketing strategies and campaigns to different international markets and cultural contexts.

1. digital marketing in an international context.
2. Market Research and Analysis for international markets.
3. Analyzing market-specific factors (culture, language, consumer behavior).
4. Identifying target audiences and segments
5. International SEO (Search Engine Optimization)
6. Multilingual and multicultural websites.
7. International PPC (Pay-Per-Click) Advertising
8. Localization of ad copy and targeting parameters.
9. Optimizing PPC campaigns for different currencies and markets.
10. Social Media Marketing Across Cultures
11. Email Marketing for Global Audiences
12. Website Internationalization and Localization
13. Designing and developing websites for global audiences.
14. User experience (UX)
15. Tracking and analyzing

Understand the factors influencing consumer purchasing decisions and leverage insights to optimize marketing strategies.

1. Need to study Consumer Behaviour
2. Factors Influencing Consumer Behaviour
3. Changing Trends in Consumer Behaviour
4. Consumer Behaviour & Marketing
5. Psychological Determinants & Consumer Behaviour
6. Social & Cultural Aspects of Marketing & its Impact on Consumer Behaviour
   Consumer decision making

Host and promote webinars to educate, engage, and convert prospects into customers.

1. Getting Started with Your Webinar
2. Planning Your Webinar
3. The Anatomy of a Webinar
4. Designing Your Webinar Presentation
5. The Hook and The Introduction
6. Core Content and Transition to the Pitch
7. Pitching, Delivering, and Marketing Your Webinar
8. Webinar Marketing – How to Create an Effective Email Marketing Campaign
9. Webinar Marketing – Email Templates
10. Webinar Registration and Landing Pages
11. Webinar Marketing Sales Funnel Blueprint
12. Webinar Sales Marketing Blueprint
13. Putting Your Webinar Essentials In Place
14. The Essential Pages for Your Webinar Funnel
15. How To Set Up Your Webinar Delivery Platform
16. Webinar Marketing and Registration
17. Joint Venture Partner Email Sequences
18. Your Webinar Marketing Email Sequences to Your List
19. Registrant Reminder Emails
20. Reminder Emails
21. Product Purchase during the Webinar
22. Replay Emails
23. Webinar Marketing Funnel Blueprint